Meeting your customers’ needs isn’t enough... exceed them
In today’s world, customer expectations are higher than ever. In exchange for their loyalty, they expect personalisation and timely, authentic engagement. Until now, that’s been a challenge for your sales and marketing people. They lacked insight into the customer journey and buyer behaviours and they couldn’t easily sort the high-value customers from those that are eyeing up your competitor. Your salespeople aren’t psychics. And now they don’t have to be.
Micado reveals everything about your customers’ needs, so your salespeople can stop guessing and get on with selling.
Introducing the world’s first B2B sales recommendation engine
Using data analytics and AI technologies, Micado extracts the value in all your customer data.
Next, it delivers an in-depth 360 customer view in one place, streamlining your sales team’s workflow by giving them propensity and churn modelling, sales and marketing service analytics at their fingertips.
Finally, with ‘Next Best Actions’ your people will always know exactly which customers need their attention at the right time, facilitating genuine customer experiences that improve lead conversions, reduce churn and drive revenue.
happier customers that buy more
average increase in sales efficiency
average return on investment
Micado empowers your sales team to work smarter, faster and more productively
Transform your salespeople into trusted advisors
Gain customer insights
Digitised customer journeys identify customer wants and needs
Personalise engagements and campaigns
Define customer preferences to personalise engagements and refine campaign targets
Grow customer loyalty and advocacy
Identify customers that are ready to buy to improve lead and sales conversions
Identify customers at risk of churning using advanced data analytics models.